Our Story

Why We Exist

Alamahri was born from my deep love for natural fabrics, age-old craftsmanship, and the quiet joy of working with textiles that carry history in their weave. As modern fashion accelerates and younger generations move away from traditional crafts, I felt a strong  desire to return to the roots of making, and to keep these artisanal practices alive through contemporary design.

I work closely with rural Indian artisans to bring heritage techniques into modern, wearable pieces, reimagining hand-dyed fabrics and block prints in ways that feel relevant, lived-in, and timeless. Alamahri exists at the intersection of tradition and today: honouring the hands and heritage behind each craft, while allowing the fabric to come alive through thoughtful design and everyday wear.

The Fabric & Feel

At the heart of Alamahri is a deep respect for natural materials. We work exclusively with fibres such as soft cottons and breathable linens, chosen for their comfort, durability, and ability to age beautifully over time. These are fabrics meant to be worn, washed, softened, and lived in, becoming more personal with every use.

The Art of Making

Every colour you see is hand-dyed using traditional methods. Every motif begins as a hand-carved wooden block, pressed carefully onto the cloth; one print at a time. These techniques carry generations of knowledge, patience, and skill.
No shortcuts. No mass production. Just honest craft.

Beyond Fashion & Its Impact

Behind every fabric lies a community. Our brand is built on local knowledge, skills, and abilities, creating local jobs, preserving traditional crafts, and advocating for the artisans who make your clothes.

Alamahri’s collaborations are based on commissioning work, not charity. Through partnership with an artisan organisation, trained artisans become independent producers, earning income based on the work commissioned and building sustainable, self-directed livelihoods. Many are rebuilding their lives after escaping poverty, abuse, or crisis, supported through access to training, health, and education programs.

Our Intention & Our Promise

Alamahri exists to bring these stories into your everyday wardrobe pieces that feel grounded, lived-in, and made with intention.

From the artisan’s hands and my mine,
Welcome to slow fashion.
Welcome to ALAMAHRI.

Love,
Shiyvani Shrydhee x